We all remember the breakthrough products, the innovative ideas that changed and defined our industry.
The ones that became iconic and played a part in shaping popular culture.
Such innovations in audio technology have been enablers for creativity, opening up possibilities that visionaries in music composition and audio production have harnessed to realise their inspiration to its fullest scope.
These products become the industry standards and naturally draw competitors into the market, resulting in a flood of similar products that at best only offer incremental improvements.
We seek to go beyond established audio products and product categories to meet the aspirations of audio engineering and music creative professionals, both now and in the coming decade.
When we create a brand, we understand that it is more than just the sum of products and that it represents a commitment between a company and its customers.
We believe that what we do, and how we do it, should never deviate from why we do it. This way we build and maintain trust with not only our customers, but our suppliers and our distributor and dealer networks as well, by staying true to our core values. To do otherwise, to say one thing and be seen to do another, is a breach of that bond of trust.
We have first-hand experience of working for long-standing and highly respected brands where this has happened, and the destructive effect on brand integrity and customer loyalty.
We believe that original designs are essential to bring fresh
blood and new DNA to an industry still largely rooted in the
last century. Rather than merely aiming to steal market share, we seek to expand the horizons of our industry.
We create products with and for those who share our values and commitment to innovation, who care about changing the status quo.
And even with many decades of collective experience behind us, we believe that our best work is still to come.